Audience Development

State Theatre Centre of WA Civic Opening Ceremony. Photo by Bohdan Warchomiji.

Through attendance data and insight, research into audience development offers arts and cultural organisations the opportunity to reach new audiences, increase community participation and maintain audience engagement.

This section provides information to assist organisations and venues with their marketing and audience development activities.

2012 Segmentation Analysis of WA Report

WA Audience Segmentation

An audience segmentation study was conducted in 2012 to analyse the data gathered from the DCA’s Arts and Culture Monitor 2007-2011 surveys.

Survey Report (PDF, 977Kb)

WA's Cultural Groups Infographic (PDF, 2.8Mb)

WA Advice 2011 Summary Report


From mid-2008 to mid-2012 DCA partnered with Arts Victoria, Arts Queensland and the Australia Council for the Arts for an audience development initiative – the Audience Data and Visitor Information Collection Enterprise (ADVICE).

The ADVICE project was developed to assist arts organisations and venues to record and analyse the audience and sales information collected from their box office data. The collection of audience data enabled DCA to better understand the intricacies of audience behavior in the WA arts and cultural sector.

Summary Report (PDF, 990Kb)

WA's Cultural Groups. Click on the image to expand infographic (pdf, 2Mb)

 Western Australian frequency of attendance by artform 2011. WA ADVICE 2011 Summary Report (pdf, 990Kb)