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Video 8: Branding and Marketing ~ DCA

Video 8: Branding and Marketing

Arts Business Development

Video 8: Branding and Marketing (11 mins 39 secs)

John Paul talks about developing your brand as an artist and the importance of your own name in evolving your brand. He also discusses marketing collateral and developing relationships with your target markets. Did you know there is a secret formula for YouTube / promotional videos? Keep watching to find out what this is!

Download a transcript of this video