Arts Business Development
Video 2: Small Business Models v Arts Business Model (8 mins 4 secs)
You know your creative product or service. You know your market. So, why does the public need you? Once you have determined these factors, you are in business! In this section of the seminar, John Paul talks about artists and The Entrepreneurial Mindset. He explains how an Arts Business Model differs from a Small Business Model and discusses leveraging, repurposing and repackaging in the arts.
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