Adapted from the Value Based Language Seminar hosted by the YPA team and ArtsEdge in November 2013, the following series of videos presented by John Paul Fischbach from Auspicious Arts Incubator provide practical tips and key pointers on using value based language as a tool in your marketing and communications.
The videos can be viewed separately or together. During the videos, John Paul refers to a Workbook and slide presentation, both of which are available to download from this web page (see Additional resources below). Transcripts of each video segment are also available to download.
We also advise you check out the ArtsEdge website for further information about marketing to schools.
Please note where indicated, some video segments may contain language and themes not suitable for people under the age of 18 years.
Videos and transcripts
Disclaimer: The views and opinions expressed in these videos are those of John Paul Fischbach and do not necessarily represent those of the Department of Local Government, Sport and Cultural Industries. The Department encourages viewers of these resources to also seek up to date advice and information from peak bodies and suitably qualified professionals in areas such as arts law (e.g. copyright), taxation and accounting.