Value Based Language
Video 8: Conclusion: A Value Based Plan (7 mins 43 secs)
John Paul concludes this presentation by reminding us, “as arts marketers we are channelling energy between art and people, and for a short time we are the stewards of that energy. We’re offering imagination, renewal and better relationships. We provide a place and experiences that afford people a glimpse of their own potential as a human being and there is no greater gift. We are architects of value.” Stay tuned to this final part of the seminar to discover what you can do in the different stages of your audiences’ engagement with your marketing campaign.
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