Value Based Language
Video 6: First Followers (6 mins 21 secs)
John Paul explains what a First Follower is, and how to find them in your arts audience. He then explores how to work with them in your marketing activities, including the development of a marketing avatar.
Download a transcript of this video
Here’s the youtube link to the First Follower Leadership Lessons clip referred to in John Paul’s presentation.
* Please note that this video and transcript may contain language and themes not suitable for people under the age of 18 years.