Video 6: First Followers

Value Based Language

Video 6: First Followers (6 mins 21 secs)

John Paul explains what a First Follower is, and how to find them in your arts audience. He then explores how to work with them in your marketing activities, including the development of a marketing avatar.

Download a transcript of this video

Here’s the youtube link to the First Follower Leadership Lessons clip referred to in John Paul’s presentation.

* Please note that this video and transcript may contain language and themes not suitable for people under the age of 18 years.