Video 3: The Alchemy of Value Based Language

Value Based Language

Video 3: The Alchemy of Value Based Language (11 mins 10 secs)

In this video John Paul explains ‘push’ and ‘pull’ approaches to marketing. He discusses implicit and explicit benefits of arts experiences and how these can be translated into value based language for marketing and communications activity.

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* Please note that this video may contain language and themes not suitable for people under the age of 18 years

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